MARKETING, PRICING, & SIGNAGE
The Marketing, Pricing, and Signage division provides technology solutions that enable creation, planning, and management of multi-channel promotional offers supported by optimized, accurate, and consistent prices derived from advanced algorithms and transmission of these offers to stores in digital and paper format signage to increase brand value, enhance perceived value, create interest, and engage members. The group serves delivery of data to Kmart.com, Sears.com, and Kmart, Full-Line and Hometown format of physical stores.
The Item/Vendor Management Services division responsible for the Product Master, enhances, maintains, and supports over 20 applications for managing items and vendors for Sears/Kmart stores and online business. This covers a wide range of services/applications including item build/manage platform, online content handling, asset management, integration services, vendor relation management services (including onboarding and legal aspects of the vendor associations) along with the various other B2B services.