Author: Ashish Rahane

ENTERPRISE TECHNOLOGY

ENTERPRISE TECHNOLOGY

The Supply Chain & Logistics Management Division is responsible for managing a b犀利士 road range of applications for Inventory Management, Assortment & Allocation, Transportation & Logistics, and Demand Forecasting Services. The team constantly works to improve application performance across the SCM lifecycle and, thus, enhance member experience through a mix of latest and traditional technology, from Amazon Web Services and Google Cloud Platform to a strong footprint of ‘Big Data’ technologies including Hadoop, Python, GCP, and Airflow.

The Warehouse Management offers a wide range of technology solutions in diversified areas for B2B and B2C platforms. These solutions a) Enable warehouses to process vendor shipments, fulfil orders, and transfer items to other warehouses; b) Integrate legacy and new age ordering and fulfilment systems within the organization and third party partners; c) Provide supply chain business with a single access point in the form of user interface portal for order management and tracking; d) Enable home delivery business to update item prices via user interface portal.

Product Master

Item/Vendor management services division enhances, maintains and support over 20 applications for managing items and vendors for Sears/Kmart stores and online business. This covers a wide range of services/applications including item build/manage platform, online content handling, asset management, integration services, vendor relation management services (including onboarding and legal aspects of the vendor associations) along with the various other B2B services.

Marketing, Pricing & Signage

Marketing, Pricing and Signage group provides technology solutions that enable creation, planning, and management of multi-channel promotional offers supported by optimized, accurate, and consistent prices derived from advanced algorithms and transmission of these offers to stores in digital and paper format signage to increase brand value, enhance perceived value, create interest and engage our members. The group serves delivery of data to Kmart.com, Sears.com, and Kmart, Full-Line and Hometown format of physical stores.

ANALYTICS

ANALYTICS

The Analytics division at Sears is comprised of a number of teams that work together to assess product performance, generate deep insights, and enhance customer experience. The Online Analytics team leverages machine learning to deliver data-driven solutions for driving digital marketing, supporting ~90 million site visits a year and ~4 billion emails sent to customers. The Member Services Organization Technology team is responsible for delivering best-in-class customer experience in chat, SMS, and IVR channels supported by a strong business intelligence platform enabled by MicroStrategy and Tableau to facilitate better insights into member pain points and MSO agents’ Performance management. The Central Analytics team caters to a wide range of internal business units in providing high quality data engineering, analytics, and reporting services using smart BI tools such as Tableau and MicroStrategy. It has built hundreds of dashboards so far for business units, such as Transformco’s loyalty platform Shop Your Way, Asset Profit Protection, Finance, Online, Auto and Inventory management. The Enterprise Data Library team is responsible for consolidating organizational data across a number of areas, from sellable units and inventory to retail events. Since the Teradata shutdown in 2020, the team is enabling strategic decisions for revenue growth, targeting valuable customers and for running important campaigns and offers.

SHOP YOUR WAY

Shop Your Way

Shop Your Way started as Transformco’s in-house loyalty and social commerce system providing loyalty services, personalized offers, and content to its members. It has now grown into a Fintech SaaS product provider offering various services ranging from loyalty and checkout to external merchants. The free social shopping destination and rewards program operates through a network of retail partners and service providers. It enables members to compare and purchase items, and earn points to use on future purchases. And through the unique social community on shopyourway.com, members can research and browse products, create wish lists, poll friends and family, and even get advice from experts to help choose the products and services that best meet their needs. The SYW division takes care of end-to-end development, enhancement, and maintenance of the platform.