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The Analytics division at Sears is comprised of a number of teams that work together to assess product performance, generate deep insights, and enhance customer experience. The Online Analytics team leverages machine learning to deliver data-driven solutions for driving digital marketing, supporting ~90 million site visits a year and ~4 billion emails sent to customers. The Member Services Organization Technology team is responsible for delivering best-in-class customer experience in chat, SMS, and IVR channels supported by a strong business intelligence platform enabled by MicroStrategy and Tableau to facilitate better insights into member pain points and MSO agents’ Performance management. The Central Analytics team caters to a wide range of internal business units in providing high quality data engineering, analytics, and reporting services using smart BI tools such as Tableau and MicroStrategy. It has built hundreds of dashboards so far for business units, such as Transformco’s loyalty platform Shop Your Way, Asset Profit Protection, Finance, Online, Auto and Inventory management. The Enterprise Data Library team is responsible for consolidating organizational data across a number of areas, from sellable units and inventory to retail events. Since the Teradata shutdown in 2020, the team is enabling strategic decisions for revenue growth, targeting valuable customers and for running important campaigns and offers.


Shop Your Way

Shop Your Way started as Transformco’s in-house loyalty and social commerce system providing loyalty services, personalized offers, and content to its members. It has now grown into a Fintech SaaS product provider offering various services ranging from loyalty and checkout to external merchants. The free social shopping destination and rewards program operates through a network of retail partners and service providers. It enables members to compare and purchase items, and earn points to use on future purchases. And through the unique social community on, members can research and browse products, create wish lists, poll friends and family, and even get advice from experts to help choose the products and services that best meet their needs. The SYW division takes care of end-to-end development, enhancement, and maintenance of the platform.